Episode 010: Small Fish, Big Pond; How to Stand Out on Social Media in a Competitive Market | Interview with Todd Collins
Do you ever feel like you’re the little fish in a big pond on social media? It’s not easy building a following and reputation online, especially when you’re in a saturated and competitive market.
In this episode we spoke with marketing heavyweight, Todd Collins - a Digital Marketer and the COO of Beamed Media - about the types of social media content you need to be making in 2023 to cut through the noise, encourage engagement, and stand out online.
This bumper episode covers:
Common mistakes small businesses are making when marketing their business online;
Niche vs broad content;
Whether it is better to dominate on one social media platform or to diversify with multi-channel marketing;
How to encourage audience engagement vs passive consumption; plus
Recommended content marketing strategies for 2023 - including how to leverage controversy in your content
(Speaking of controversy, listen until the end of the episode for Todd’s outrageously awful attempt at and Aussie accent)
Digital Marketer, COO of Beamed Media and Mad Marketing Dad, Todd Collins
About Todd Collins
With over 10 years of online reputation management, branding, and social media marketing, Todd has become a go-to in the restaurant, real estate, and automotive industry on how to strategize for the best results.
Todd has amassed over 150k followers on TikTok and over 75k followers on Instagram, thanks to his transparent and no-fluff attitude towards educating businesses on how to make their mark in the digital space.
Connect with Todd:
Links and Resources:
Dennis Yu - The Digital Marketer that Todd highly recommends
The Mothership Strategy Todd uses to create content collaboration internally in businesses
Repurpose.io - the tool that can help you automatically post to multiple platforms (Note: This is Clem’s affiliate link)
Google Trends - a useful tool for ideas to create controversial or conversation-starting content
Watch Todd’s controversial Donald Trump TikTok here and the strategy behind it here
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