Episode 017: Taking an Omnichannel Approach For Your Marketing | Interview with Clare Wood
As a small business owner, you know that time is a precious commodity. It can often feel like there are not enough hours in the day to juggle everything on your to-do list. While you know the benefits of creating an online presence on multiple channels, you may not be sure how to do so with your busy schedule.
In this episode we are joined by Clare Wood, a numbers nerd, ex-CPA accountant, host of the Clare Wood Podcast, drinker of wine and wrangler of two boys.
Clare shares how she supercharged her business growth by adopting an omnichannel approach to her marketing - using her podcast, Instagram, and email list together to create a seamless experience for her clients.
So how do you create an omnichannel marketing approach for your business?
And how can it save you time and sanity….and grow your business in the long run?
This episode covers:
What omnichannel marketing is
How omnichannel marketing can save you time and energy
How Clare has used each of her 3x main channels (her podcast, Instagram and email marketing) to explode her business growth
How to get started creating your own omnichannel marketing plan for your business - even if you have zero budget.
About Clare Wood
Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially.
Connect with Clare:
Links and Resources:
Now on shelves, Clare’s shiny new book, Intentional Profit
Check out her free 15-min Money Makeover Masterclass
In the episode Clare mentioned some of her favourite Instagram creators, including Rebel Nutrition, Denise Duffield-Thomas, and Manifestation Babe
This is the Time Timer clock Kryshla uses to keep herself on track
Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.