Episode 025: From Super-parent to Super-content: Unleashing the Power of Repurposing | Interview with Hani Mourra
If you’re a follower of our podcast, chances are you're a parent, juggling childcare with your business “baby”. Time is a luxury you can't afford to waste. Some days you feel like a Super-mum or dad and on other days your plans go right out the window and you’re scrambling to write an Instagram post with one hand, cooking dinner with the other while your kids scream wildly in the background.
This is one of the *many* reasons why we, at Mad Marketing Mums, we’re such strong believers in repurposing content.
Whether you’re a solopreneur or run a small team, Repurposing your content is THE BEST time-saving strategy to help you show up and post consistently - even when your day gets away from you.
In this episode, we’re joined by the “king” of repurposing, Hani Mourra - the CEO of repurpose.io - to talk about, what Clem likes to call, the Henry Cavill of content platforms.
This episode covers":
How Repurpose.io came about
The biggest setback small business owners make when it comes to video
The mindset you need to start building your repurposing strategy and process
What's coming up for repurpose.io
Repurposing King and Mad Marketing Dad, Hani Mourra - Founder and CEO of Repurpose.oi
About Hani Mourra
Hani Mourra is a “software-preneur” who has been in the entrepreneur game for over 14 years. He started blogging about video marketing in 2009, became a video marketing coach at Clarity, built several content automation plugins for WordPress, which eventually led to his users asking “Why can’t I post my video once and have it distributed to all the social platforms?” - That’s where the idea of Repurpose.io came to be.
Since its creation in 2016, repurpose.io is now used by over 100 thousand creators, marketers and brands. It’s been featured in Digital Information World, Mashable, and Stuff Magazine.
Links and Resources:
Find out more and fall in love with Repurpose.io
To learn more about Hani and repurposing your content, visit http://hanimourra.com
Get the Ultimate Guide to Repurposing Your Content
Connect with Hani:
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