Episode 026: Make Your Website a Dream Client Magnet! Strategic Design and Copy Tips To Try Today | Interview with Megan Gersch and Lauren Tassi
Your website is arguably your hardest working salesperson;
Constantly selling your products or services;
It never takes sick days, or vacations;
It works 24 hours a day, 7 days a week; and
You probably only pay it once a year!
What your potential clients see, read, hear and experience during the first few minutes on your website determines whether they fall more in love with you and your business or bounce over to a competitor.
For this episode we brought in the big guns; Megan Gersch and Lauren Tassi - the web design and copywriting duo behind the Your Sparkly Brand podcast to discuss how to transform your hardest working salesperson into a magnet for dream clients.
This episode covers:
Common mistakes you may be making on your website;
Quick tips to get your website kicking a$$ and turning heads;
The differences between a home page and landing page; and
Whether you should DIY or outsource your website.
Megan Gersch - website designer and co-host of the Your Sparkly Brand Podcast
Lauren Tassi - copywriter and co-host of the Your Sparkly Brand Podcast
About Megan + Lauren
Megan helps creative visionaries attract their dream clients and make more sales by designing unique branding and website design that converts. With over 16 years of experience, she has worked with some of the most well-known names in the entertainment industry.
Lauren is a copywriter, agency owner, and marketing mentor. She helps bold brands increase sales with juicy copy and pitch-perfect messaging.
Together, they host the Your Sparkly Brand podcast, a show designed to empower entrepreneurs with the tips, tools and strategies needed to build their empires.
Links and Resources:
Get Megan’s free website checklist
Listen to the Your Sparkly Brand podcast
Useful tool to collect client testimonials: Vouch For
Ubersuggest: Tool for keyword research
Book recommendations:
Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin
Steal Like an Artist by Austin Kleon
Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.
Affiliate disclaimer: On occasion, we share affiliate links. If you make a purchase via one of our links, we’ll receive a small commission at no cost to you. We only recommend products or services we’ve used ourselves and love.
