Episode 30: How to run a successful online competition for your business | Interview with Suki Van K
Have you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward.
Or maybe just the thought of running a competition for your business has you running to the hills.
Anyone can run a competition, but running a competition with purpose and thinking strategically about why you are running a competition is a whole different ballgame.
And that’s exactly what we’re going to be talking about today on the Mad Marketing Mums podcast with Suki Van K., founder of Origami Globe. We’re taking a dive into how to run a competition with purpose, what to do when your competition isn’t performing plus tips to help make your next comp a winning success.
This episode covers:
The biggest mistakes business owners commit when creating and running a competition
Competition best practices you should know about
Where to start when it comes to planning your competition
How B2B businesses can use competitions as a form of marketing
Suki Van K: Competition Expert
About Suki Van K
Suki Van K is a speaker, author, teacher, competition strategist… and die-hard Killers fan.
Suki is the world’s first and only dedicated competition expert and strategist and it’s fair to say she is obsessed with competitions – namely sharing her knowledge and passion with business owners and marketers alike through teaching, speaking and writing about all things competitions.
Suki is Japanese/Dutch by name, English by birth and Aussie by choice – elle parle aussi couramment le français. When she’s not nerding out over competitions, you’ll find her on the beach with her rescue dog Stella, trying to get through all the books she buys then never read, or singing along at the top of her lungs to her own private Killers karaoke.
Connect with Suki:
Links and Resources:
Got a marketing question? Let us know:
Over the next few weeks we’ll be recording a marketing Q+A episode with listener questions so send us an email or slide into our DMs on Instagram or TikTok with whatever ails ye marketing sensibilities (other than us suddenly switching to ye olde English, that is!).
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