Episode 034: Marketing Your Business During Tough Economic Times | Interview with Fi Johnston
Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.
As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.
It's hard to avoid the doom and gloom right now.
If you’re feeling the pinch in your business, you may feel tempted to wrap yourself in a blanket and hide yourself away from the world.
However, as our special guest, Fiona Johnston from Peach Business Management, explains, it's time to lean into your marketing now, more than ever.
This episode covers:
Why it's short-sighted to reduce marketing spend when times are tough;
How your business strategy (and business model) impact marketing decisions;
Revenue streams - is it better to diversify or double down?;
Business silver linings to come out of a troubled economy.
Fi Johnston: Chartered Accountant, business strategist and small business diehard.
About Fi
Fi Johnston is a Chartered Accountant, business strategist and small business diehard. Fi is a words and numbers person who loves creating business strategies, financial roadmaps and business plans that align her clients' life designs with their finances.
Fi believes that small business can change the world and is on a mission to get money into the hands of good people.
Connect with Fi:
Links and Resources:
Check out Fi’s blog for tips and lessons to make business easier.
Hear Fiona speak at the Digital Marketing Collective Conference in Sydney. This event is hosted by Kate Toon (who is featured in episode 33).
Fi loves and recommends:
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