Episode 041: How To Make an Impact on Social Media in 2024 | Summary of the Sprout Social Index™
We read The Sprout Social Index™ so you don’t have to!
What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions.
The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact.
In this episode we summarise the key takeaways and what they mean for your small business marketing going into 2024.
This episode covers:
How the pandemic changed the way we socialise, research, browse and shop;
Why consumers follow brands online (and what type of content they actually want to see);
What makes a brand memorable and how you can improve your customer experience online;
What consumers really think of AI; plus
Other ways you can utilise social media - not only as a communication channel
Source: The Sprout Social Index™ 2023
Tools and Resources:
Mentioned in this episode:
The Sprout Social Index™ - should you wish to tuck in to the full report';
ManyChat (affiliate link) - an Instagram chatbot that sends automatic messages in response to a comment or DM with a keyword - Click here to get one month free trial of ManyChat’s Pro account;
Businesses that are ‘walking the talk’ and applying the recommendations from the Index in their social media content:
Chase from Edison Motors - Does a great job at taking their audience through every step of their business development;
Brittany from Fayt The Label - Aussie-based clothing retailer who creates highly-relateable content that showcases their staff and sells without selling;
Cherie from The Digital Picnic - Queen of “radical transparency” when it comes to sharing her social media agency’s business journey.
Plus this powerful Thread from @miloupietersz that outlines why engagement matters ⬇︎
Source: Thread by @miloupietersz
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