Episode 05: Trends and Predictions for Instagram, TikTok and LinkedIn in 2023
It's the most wonderful time of the year... to dust off the crystal ball and take a punt and what will be 'hot' in the online world in the coming 12 months.
Here is a summary of our social media predictions for 2023:
Instagram:
Reels that aren't Reels
Photos are back
Authentic, unpolished content will dominate
Instagram will move more features in-house
TikTok:
Actionable content
Content the sparks joy
Community and relationship-focussed content
TikTok to expand it's ever-growing reach to dominate e-commerce and possibly the music space
LinkedIn:
Catch up features will be introduced
An upgrade to groups
Video and audio expansion
All channels:
SEO and search functionality will continue to grow as social media sites become search engines
Less platform-specific and more repurposed content
Private spaces and subscriptions
Ephemeral (disappearing) content, including TikTok now and Candid Stories on Instagram
Did we miss any?
Share your predictions in the comments below
Links and Resources:
TikTok’s 2023 Trend Report
Gen Z users prefer using TikTok and Instagram for search over Google - Article by Adweek
TikTok to compete with Amazon as it enters e-commerce sector - Article by skynew.com.au
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