Episode 015: Content Pillars; The What, Why, and How | Interview with Holly Cardamone
Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.
This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market.
To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.
Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.
Holly Cardamone: Writer, Author, and Communications Specialist
About Holly Cardamone
Holly is a writer and communications specialist - and author of Tell Your Story - which really sums up what Holly’s all about - as Holly helps people tell their story and grow their brand through beautiful and compelling content and communications. She's a mama to two teenage cherubs, a word nerd, book worm, a sucker for her Aussie Shepherd and always, ALWAYS has a coffee within reach.
Connect with Holly:
Links and Resources:
Holly’s book: Tell Your Story
The book Holly is currently reading The Girl with the Gold Bikini
Episode 1 of the podcast where we spoke about understanding your audience. Listen and get your free Ideal Customer Avatar worksheet.
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