Episode 022: How to Avoid Red Flag Clients With Your Marketing
Have you ever worked with the wrong client? It can be painful for all involved when there’s a clash in values, working style or personal boundaries.
This problem is common among service providers (especially early on in their business) who may, despite the red flags, proceed to work with wrong-fit clients for financial reasons or due to a lack of confidence to push back when it doesn’t feel right - resulting in feeling drained, wasted time, or reputational damage.
This episode kicks off with an anonymous post Clem saw in a Facebook group from a freelancer who has found herself in a position where her personal values clash with those of her client. She now faces the dilemma of whether or not to continue working with said client.
So how did it get to this point? And, more importantly, how can this be avoided?
In this episode Clem + Kryshla share their tips to pre-qualify potential clients - through your content marketing, website and client application process - to avoid clashes in values, budget, and personality and set realistic expectations for your future working relationships.
Pre-qualify your clients:
On your website:
State what you do and who you serve (and who you do not serve)
Be transparent with your pricing - this helps potential clients with their decision making
During your contact + application process:
Add qualifying questions to contact forms - this will filter out time wasters
Explain your expectations and boundaries (e.g. “I don’t work weekends”) during discovery calls
In your content:
Articulate your values
Show who you work with - client testimonials, stories, results etc.
Share your style - e.g. Are you a Woo Woo business coach or more of a tough love style coach, for example (gentle parent vs tiger Mum).
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