Episode 020: Integrating ChatGPT into Your Digital Marketing Strategy | Expert Insights from Dennis Yu
Unless you've been living under rock, you've probably heard of ChatGPT - the AI chatbot taking the world by storm for its ability to create content for social media, your website, blog, videos... you name it! ChatGPT can generate virtually anything in a matter of seconds.
In fact GPT is so valuable that Microsoft are investing 10 billion dollars into open.ai - the business behind ChatGPT - with plans to incorporate AI into their Microsoft Office Suite, Bing and other tools and platforms.
But with great power comes great responsibility 😉 and the potential for a veritable Tsunami of digital AI-generated garbage flooding the internet!
In this episode we are joined by digital marketing expert, speaker and agency builder, Dennis Yu, to discuss the powers of AI for digital marketing and how to use ChatGPT as a tool, rather than a crutch.
This episode covers:
What exactly ChatGPT is and the future of AI;
How to avoid adding to the explosion of AI-generated garbage online;
Best practices for integrating ChatGPT into your digital marketing strategy;
How businesses can leverage ChatGPT for their Facebook ads and/or with the Dollar A Day strategy; and
To boost or not to boost (Facebook ads) - the answer may surprise you!
Dennis Yu - Digital Marketer, Speaker and Agency Builder
About Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
He is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads and has spent a billion dollars on Facebook ads across his agencies and agencies he advises.
Yu is known for his Dollar A Day strategy and is commonly known as the “million jobs” guy - on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
He’s been featured on CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. He has worked with Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos – down to local service businesses like real estate agents and dentists.
Connect with Dennis:
Links and Resources:
Dollar-A-Day Facebook ads strategy
The open letter to pause giant AI developments
Dennis Yu’s recommendations for “must-follow” marketers: Lauren Tickner and Mary Henderson
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