Episode 046: The Evolution of TikTok: What’s Next for 2024
TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.
This episode covers:
What TikTok was like in the early days (circa 2019);
New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation videos(!);
Key findings in the TikTok What's Next 2024 Trend Report;
Recommendations for small business owners marketing their business on TikTok in 2024.
Links and Resources:
Social Media Today article: TikTok’s Testing 30 Minute Uploads;
TikTok What’s Next 2024 Trend Report;
This TikTok video from @HeatherCoxCodes that explores what may really be going on with Universal Music x TikTok drama;
How to upload landscape videos to TikTok (if you want to try it) - Tutorial video from @themuthership.
Pssst. Did you know the Mad Marketing Mums are on TikTok? Follow us here
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Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.
Tools and Resources:
Mentioned in this episode:
The Sprout Social Index™ - also listen to Episode 41 for a summary of the Index
Erica Reitman - prime example of how to stand out in the crowd with unique points, angles and the occasional controversy
Episode 19 with Janine Cummings about going live on social.
Episode 38 with Ella Orr about sleaze-free strategies to grow on LinkedIn
Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.
