Episode 014: 3 Signs It’s Time For a Business Rebrand | Interview with Kelly Mevel
Have you been thinking about a rebrand for your business?
When you start your own business there are so many moving parts to navigate. In the early days you may have been fortunate to work with a designer to build a strong brand story or opted for a DIY [“that will do for now”] design. Either way, your brand has (hopefully) served you well so far however, as you look to the future, does it live up to the quality you deliver and the direction your business is heading in?
In this episode we are joined by Brand Designer and founder of Jam Creatives, Kelly Mevel who has some useful questions to help you identify whether you’re ready for a brand transformation.
This episode covers:
What a brand is (and what it is not)
Common mistakes business owners make when it comes to their brand
3 signs your brand is no longer serving you and it's time for a rebrand
How defining your brand can save you time; and
Whether rebranding should be a full team activity, or best left to a select few.
Kelly Mevel, Brand Designer and Founder of Jam Creatives
About Kelly Mevel
Kelly is a colour-loving social butterfly, Brand Designer & founder of Jam Creatives based here in Melbourne, Australia - creating standout brands for women who are ready to showcase their unique vibe.
Kelly believes the foundation of creating a strong brand story is to design with purpose, connection & authority and she’s mentioned that she gets goosebumps when she sees her designs ‘in the wild’ - bringing confidence, building community & business growth for her clients.
Connect with Kelly:
Links and Resources:
Kelly’s Free JAM PACKED download with bite-size tutorials that will improve your design skills for all your social media artwork
Blog post: Are you Ready To Rebrand?
Launch To Liftoff service - A framework of bite-size tasks, engaging design templates, and a checklist to take you from pre-launch, to launch and beyond!
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