Episode 018: How To Market Your Super-Niche Business Online | Interview with Michelle Lange
Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.
While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!
In this podcast episode, we chat with Ontario-based Marketing Consultant, Michelle Lange, who specialises in marketing for super-niche industries.
Michelle helps business owners in highly-regulated (and sometimes stigmatised) industries to market their business online and connect with clients seeking help with sensitive issues such as bereavement, mental health or intimacy issues.
This episode covers:
Marketing issues experienced by those working in a super-niche industry
The mindset shift required to succeed online when marketing your niche business
How to talk about specialities that have stigma attached and/or users may be embarrassed to publicly engage with
Tactics to get more eyes on your niche or highly-regulated business.
Michelle Lange: Marketing Consultant
About Michelle Lange
Michelle Lange is a teacher-turned-entrepreneur, TikTok and wine lover who takes away the pain of content creation and social media strategy off busy entrepreneurs. In her role as a Marketing Consultant, Michelle helps small business veterinarians, clinicians, and practitioners develop their online voice and brand, providing them with the guidance needed to enhance their online presence.
Connect with Clare:
Links and Resources:
Michelle’s other Instagram account @yoursocialmediabesties
Get Michelle’s free content repurposing guide
In this episode we mentioned a possible TikTok alternative called Triller. Since recording this, we’ve found a better (more likely) option called Clapper
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