Episode 049: The Power of Podcasting; Leveraging Your Voice for Business Growth | Interview with Laura McRae
Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice.
In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).
Joining us for this chat is Laura McRae from Podcast Support Services, a Podcast Manager who helps small business owners with "all the things" - from ideation to editing to guest management.
This episode covers:
How a podcast can support your business? And is it just for service-based businesses?
The first thing you should do when considering podcasting
Laura's tech stack and what you need to get started
Podcasting "must dos" and don'ts
Ideas to monetise your podcast; plus
Why Laura doesn't believe in reading out your guest bio!
Laura McRae - Podcast Manager
About Laura
Laura is a Podcast Manager, ready to turn your podcasting dreams into a streamlined reality, keeping stress at bay.
Laura’s mission is simple: to guide you through every step of the podcast launch process, starting with a friendly chat to understand your podcast vision and timeline. From there, she'll craft a personalised plan, providing you with a clear roadmap of what needs to be done and when, freeing you to focus on creating great podcast content.
Not only does Laura handle the logistical side of your podcast, she's also your go-to for technical advice, ensuring you have the best recording gear and understand the ins and outs of podcasting tech.
But it doesn't stop there. Laura's expertise extends to content strategy, helping you create episodes that keep your audience engaged and coming back for more.
Connect with Laura:
Links and Resources:
Laura’s free training: Practical Steps to Launching Your Podcast;
Mentioned in this episode:
Grow the Show podcast hosted by Kevin Chemidlin
Brand Builders Lab podcast hosted by Suz Chadwick
My Dad Wrote a Porno - book and podcast
Make Noise - book by Eric Nuzum
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