Episode 021: From One Idea, Many Creations: The Recipe for Repurposing Content in Your Marketing Strategy
As a busy parent running a business, there are some routines that we have ingrained in our household that just make sense. For example, that delicious Sunday roast can be remade into some pretty darn good dinners throughout the week. We all have those tried and true recipes that take that Sunday roast and turn it into a completely different and equally delicious dish.
Repurposing content is just like turning that roast into a few more quick dishes we rely on to keep our bellies full and save us a bit of time in the evening. You take one idea and show it in many different ways, and in turn, your posting calendar fills up and you are spending less time creating new content.
In this episode, we're discussing repurposing content and why it needs to be part of your marketing process.
This episode covers:
What repurposing content means
Reasons why it's crucial to repurpose content
What types of content can you repurpose
Easy and efficient ways to repurpose various forms of content
Our favourite quick tips
Links and Resources:
Repurpose.io - A content repurposing tool that allows you to reformat and publish content across multiple marketing channels
Descript - An editing tool that allows you to transcribe, edit, collaborate, and share your videos and podcasts
Canva Pro - The ‘Resize’ button is worth the investment!
Please note: this page includes affiliate links.
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